I attracted audience through use of representation and the gratification women get when they see equality in the sexes or female empowerment.Also audiences can be attracted through the clothes and fashion styles they are wearing and informal language and slang which attracts c1 and c2.
In addition use of social media attracts young people
the title is also urban slang which gives young people secrecy as they are the only ones that know what it means the mast head is fun and is similar to billboard mag
The house style is light and easy, relaxing and has a lot of blue which gives off a chill vibe which is very popular with teens all of which i've seen in other RnB magazines
In blues and soul most of the time you see the main artist address the audience to build connections and gratify their fans as they feel apart of their life and the story.
The giveaways attract C1 as they're most likely to be happy with free stuff and attracted by it. The artist whose concert it is will also attract fans from the neo soul genre. The direction 'inside' pushes them to read more.
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